Brand new Maison Birks designed by Ædifica featuring Chandelier by Lumenpulse. The bold and clever storefront plays with the diamond motif and incorporates a luxurious angled wood archway that make shoppers do a double-take as they approach. The expanse of circular clear storefront reveals various zones and vendor areas creating an open view compared to the traditionally concealed jewelry stores. Faceted and layered frit pattern on the glazing make the entire store look like a sparkly gem stone. Inside the archway, customers are greeted with the shimmering chandelier that hovers above the central display atop the custom mosaic patterned tiles. Throughout the store, displays and fixtures juxtapose wood against white and chrome details along with custom wallpaper and frames that convey the BIRKS heritage altogether creating a modernized environment that caters to the new generation.