Black's photography - the well know Canadian retailer, was looking to refresh its brand and place in the camera store landscape. figure3 conceptualized and designed a store that help customers immerse in the new playground for photography where different zones enable them to get inspired, create and share all things photographic, online and printed. Cool store features include welcome lounge area with a photobook table, warm and inviting furnishing, feature wall with magnetic panel for flexible merchandising and sliding display bookcases that reveal access to storage which maximizes small footprint retail stores. This is such a fun store concept that is current and exciting. The cute furniture clusters just begs to be perched in and being surrounded by cameras + toys didn't exactly help with my concentration during the shoot either.