UM Mediabrands Canada is an agency office designed by figure3. The crisp reception features a back wall with dynamically angled fins that change angle slightly between each individual pieces. The large red UM 3-dimensional logo is an uniformly finished storage that also features drawers filled with candies on the reverse side. Raw wood in boardroom and cafe area brings the natural, organic, and warm surface set against the crisp modern design. At the end of the space, a breakout corner with riser style seating provides flexibility to hold town hall meeting at the cafe or larger group brainstorm session.
Initiative Toronto is part of the new IPG Mediabrands office space in the Waterpark Place. The young, energetic, and creative work style requires varying type of workspaces for the staff and clients. figure3 designed a space that is imaginative, fun, relaxed, and sophisticated all at the same time representing the brand and culture perfectly.