Penguin Shop Toronto

penguin-shop-x A video to showcase the modular displays for flexible merchandising and shop configuration.

penguin-shop-yThe Penguin Shop is designed by figure3. The task was to design an instagram-friendly retail space in a footprint of just 158sf. figure3 set to work creating a shop that fosters a sense of discovery, wonder and visual delight.

The little Penguin Shop captured the imagination as soon as the doors opened and it ignited media interest both nationally and internationally. Crucially, Penguin’s audience from the merely curious to the super-fan have flocked to the shop and shared their shopping excursions across social media.

Go for a visit, it will make you smile!

ARIDO ROI initiative 2016 - SKETCH

Microsoft Word - Support Volunteer Application Form (website).dosketchThis is a charity shoot as contribution towards ARIDO's ROI initiative 2016 for SKETCH. ARIDO's initiative ROI : Renew-Originate-Implement aims to assist an organization or charity through the improvement of an interior environment where essential services and support are being provided to Ontarians.

SKETCH creates opportunities for young people (ages 16 to 29) living on the streets, homeless, or otherwise on the margins, to experience the transformative power of the arts. SKETCH helps them foster leadership and economic self-sufficiency through the arts to cultivate social and environmental change.

The goal of this ROI project is to improve and refresh SKETCH's admin hub.

The DMZ at Ryerson University

dmzThe DMZ at Ryerson University is the leading business incubator for technology startups in Canada, fuelling the success of emerging entrepreneurs. This creative and energetic reception area is designed by Pulsinelli design.

A little Tech Cam dance - Arca Swiss Rm3di

A fun little throwback to 2014 with the R and e-module cloud. You can also see some more behind the scenes shoot tips in the zoomfinder article! [video width="1920" height="1080" mp4=""][/video]


IMG_0644 IMG_0646This documents the setup with e-module cloud and the 8 year old Phase One P65+ back. Finally have the opportunity to upgrade to IQ3 60 this year and catch up with modern features. I still miss the work horse P back in some ways, it is solid and stands as an industrial design history piece :-)

Newswire office interior

CNW crfigure3 designed this newswire's office located at one of the top floors of WaterPark Place. The reception area features a copper screen that wraps as a floating ceiling into the divider screen between the board room and the reception desk. The design draws inspiration from the ticker tape which were used to carry digital messages prior to computers. Eventscape helped turn this vision into the impressively warm and organic element that envelops visitors as they enter the space. Being on such a high floor facing the lake grants breathtaking views inside the alluring board room where one is always inspired by our beautiful waterfront off in the distance. Custom designed environmental graphics were used to inspire and communicate the corporate value.

Scalar Toronto

ScalarScalar office, designed by figure3, features a cool and sophisticated space with light penetration between spaces. In the workspace, flexible and varied settings cater to different work style needs and enable convenient collaboration points. The large cafe + servery features sliding doors that open up completely to transform into a large space for town hall gathering.


BainBain & Company's Toronto office was recently completed. It mixes modern corporate interior with fun and edgy features in the stairwell and staff lounge. It was such a pleasure to photograph, we could feel the energy and collaborative spirit in the office indeed - which explains why it is voted as the best place to work consistently!

NIKEiD sneaker shop for NBA All-Star in Toronto

Nike_idNIKEiD Loft was converted into a special hub during the NBA All-Star weekend in Toronto to feature Best of Signature Collection and customization options for Sneaker lovers!You can find more details of the event with the links below. NIKEiD Best of Signature NIKEiD turns Sneaker Dreams to Reality

Beach Ball 2016

Anita and I were the roaming photographers for the Beach Ball event! The design industry's fundraiser for Sunnybrook Cancer Centre. See some highlights below and view the entire gallery here.



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MINI cooperWelcome the new horsie to our life as well as my first car photography project!

After driving our super basic Corolla for 14 years this is such a treat, driving is now fun again and this MINI knows how to put a smile on everyone face!

Leica Ring: Tsai 35mm Summilux

Here is a photography related non-photography entry. My favourite lens is now immortalized permanently as a ring. leica ring comp

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leica ring views compSome behind the scenes design process: it did involve photography with macro reproduction. I first photographed the lens at varied angles to overcome cylindrical deformation. I then pieced together the artwork into a flat shape in photoshop before taking it into illustrator to vectorize, clean up, create the depth of field lines and compose the final art for the production file.

The ring is made by my talented and creative friend and fellow OCA classmate Shannon at Cynosure Jewelry Design Studio.

tsai - signed at 35mm

Happy Shooting, everyone!

leica process sm

Dream Office REIT

Dreamfigure3 designed Dream's new office at the Scotia Plaza. The creative angular lines play with perspective perceptions and bring a modern edge to the space. This cool and energetic space showcases new possibilities to future tenants of the building. You can see the related story here.

A Luxury Residence Editorial

trumpAn environmental portrait + editorial photography for the re-branding project of the Trump Residence Toronto. Anita and I enjoyed the highly collaborative day to craft these images for the vision and storyline! Art direction by Orangy and Sweet Co-production with Sensu Communications Models: James Alofs & Mindy Perez Makeup: PollyChan Studio Hair: Spellbound Hair Design