Have you been to the new Indigo stores? Some of you may have experienced the exciting stores with new look and expanded departments. Make sure you go for a visit and immerse yourself in Canada's largest bookstores :)
Were any of you fashion hounds stopped in the tracks by this beacon of #TorontoStyle in the Eaton Centre?
Cadillac Fairview launched a marketing campaign at CF Toronto Eaton Centre. Designed by the global design collective, Traffik, the main feature of the campaign is an interactive digital display sculpture with an integrated camera that customers can use to take photos of themselves. Their image then appears on a digital screen and can be shared on social media. This exciting and attractive interactive sculpture is engineered, fabricated, and installed by Eventscape.
Everyone who walked by the sculpture were drawn to it and eager to leave a mark - taking part in Toronto Style collective!
Nordstrom opened its 3rd largest Canadian store at the Yorkdale Shopping Centre with a 3 level 199,000 s.f. retail space that occupies a large portion of the new Yorkdale expansion. In addition to the typical Nordstrom services, departments and restaurants, it features large window-lit display areas and gallery-like moments with sculptural displays as well as numerous shop-in-store womens designer shops, rightly so for the fashion-forward Yorkdale shoppers. Personally as a man I was drawn to the rich smelling broken-in leather couch and the lenticular X-Ray Slash guitar-rocking portrait.
La Maison Simons opened its first store in Ontario at the Square One Shopping Centre earlier in the spring. Ontarians can finally experience exciting and fun Simons stores along with the rest of Canada. Customers can now shop its fashion-forward and unique selections in person that cater to wide range of needs. Designed by figure3 and Lemay Michaud, fun design features include deconstructed loom with yarns can be experienced at the young girl's department twik. More design features can be found in the Canadian Interiors article.
Go for a visit, you will surely be greeted by a sense of wonder and top notch service by the unique Simons store experience.
A video to showcase the modular displays for flexible merchandising and shop configuration.
The Penguin Shop is designed by figure3. The task was to design an instagram-friendly retail space in a footprint of just 158sf. figure3 set to work creating a shop that fosters a sense of discovery, wonder and visual delight.
The little Penguin Shop captured the imagination as soon as the doors opened and it ignited media interest both nationally and internationally. Crucially, Penguin’s audience from the merely curious to the super-fan have flocked to the shop and shared their shopping excursions across social media.
Go for a visit, it will make you smile!
Summer is upon us, visit the fresh and impactful JOE FRESH store at Queen + Portland and get in on the fun!
BMO Financial Group has been updating neighbourhood branches to feature unified design and messaging that communicate their identity and positioning of personal, friendly banking with clarity. As you can see, the impressive new branches transform the customer interaction with a financial institution into a friendly and approachable experience. As a BMO customer myself, I am kind of proud to be one :)
Black's photography - the well know Canadian retailer, was looking to refresh its brand and place in the camera store landscape. figure3 conceptualized and designed a store that help customers immerse in the new playground for photography where different zones enable them to get inspired, create and share all things photographic, online and printed. Cool store features include welcome lounge area with a photobook table, warm and inviting furnishing, feature wall with magnetic panel for flexible merchandising and sliding display bookcases that reveal access to storage which maximizes small footprint retail stores. This is such a fun store concept that is current and exciting. The cute furniture clusters just begs to be perched in and being surrounded by cameras + toys didn't exactly help with my concentration during the shoot either.
figure3 designed the Vistek Mississauga store as a new concept. It contains an inspiring gallery space with a presentation area at the back. It can be used for events, educational theatre with projection as well as demo shoot space with lighting and backdrop. Modular kit-of-parts fixtures provide flexibility and unified design for counters, back wall, and floor displays. The minimal and clean design presents products without getting in the way. The store design was rolled out to the Toronto rental portion and Ottawa store. Being part of the design team and heavily involved in the space and fixture design, this was like a kid in a candy store for me.